Turn trade spend into your biggest margin opportunity.
AI-driven trade-spend optimisation: find the leakage in the largest controllable line on your P&L, then prove the recovery on your own numbers.
Your data in. A margin playbook out. In 12 weeks.
One fixed-scope engagement. We turn the opaque trade-spend line into a per-promotion plan your team can act on, and it pays for itself at a 1% recovery.
Your data, structured
Sales, promotions and trade terms mapped into one model - in weeks, not the years it takes others.
Five areas of efficiency
Trade terms, promotions, marketing, what-if and customer visibility - run on elasticity and your actuals.
A margin playbook
Per-promotion, per-channel recommendations - what to keep, cut and reshape, ranked by dollar impact.
You invest $9.5M a year in trade. Getting 1% back pays for the platform.
Illustrative: a single $20M business. "Trade investment" bundles trade discounts, promotions and marketing.
A 1% efficiency on $9.5M of trade investment returns $95,000 a year, straight to the bottom line.
Payback on the platform, on a single point of improvement.
Five areas of efficiency, and the lever in each.
Trade discounts
Payment terms (2.5%) and warehouse discounts (10%) reconciled against trading terms.
Benchmark terms by categoryPromotion elasticity
Across 26 baseline + 14 promo cycles a year, recommend the optimum promotion on volume & financials.
Elasticity-based recommendationsMarketing ROI
Advertising, digital and retailer-catalogue spend reconciled with sales.
One moment of truth, clear ROIWhat-if scenario modelling
Model price increases on elasticity and field-team cost against sales output.
Decide before you commitCustomer visibility
First margin, promotional and total margin per customer, incl. margin support & co-op.
Profitability by customerDrag the levers, watch the margin move.
Every lever is a real efficiency in your trade spend. Move them to match what's realistic for your business.
The margin we'd go after, and where it comes from.
Prove it on a pilot, then scale.
Test on real data
Run your data through the platform in a controlled pilot and measure the outcome before any larger commitment.
Show the gain
Quantify the efficiency recovered and the ROI: measurable, tangible, on your own numbers.
Roll it out
A repeatable blueprint reduces risk and delivers consistent benefit as it scales across the business.
1% of your trade investment pays for the platform. The rest is upside.
Let's run a pilot on your numbers and show you exactly where the margin is.
Lever control: switch what's in play.
Toggle which levers appear on the client's "Tune" page, and set the starting magnitude for each. The client pages update live. Copy config when you're happy, then head back to the deck.