Turn trade spend
into your biggest
margin opportunity
AI-driven trade-spend optimisation: find the leakage in the largest controllable line on your P&L, then prove the recovery on your own numbers.
Your data in
A margin playbook out
In 12 weeks
One fixed-scope engagement. We turn the opaque trade-spend line into a per-promotion plan your team can act on, and it pays for itself at a 1% recovery.
Your data, structured
Sell-out, promotions and trading terms mapped into one gross-to-net model - in weeks, not the years it takes others.
Weeks, not yearsFive areas of efficiency
Trading terms, promotions, marketing, price scenarios and customer margin - run on elasticity and your actuals.
Run on your actualsA margin playbook
Per-promotion, per-customer recommendations - what to keep, cut and reshape, ranked by dollar impact.
Ranked by $ impactYou invest $9.5M a year in trade
Getting 1% back pays for the platform
Illustrative: a single $20M business. "Trade investment" bundles trading terms, promotions and marketing.
A 1% efficiency on $9.5M of trade investment returns $95,000 a year, straight to the bottom line.
Payback on the platform, on a single point of improvement.
Five ways we recover trade-spend margin
Trading terms
Settlement and warehouse/distribution allowances reconciled against your trading terms and benchmarked by category.
Benchmark terms by categoryPromotional efficiency
Across the promo calendar, the optimum mechanic, depth and frequency on elasticity - net of every scan and off-invoice rebate.
Gross-to-net by promotionMarketing & co-op ROI
A&P, digital and catalogue/co-op spend reconciled to sell-through in one source of truth.
One moment of truthPrice & scenario modelling
Model list-price increases and cost-to-serve against volume on elasticity before you commit.
Decide before you commitCustomer & channel margin
Gross-to-net and contribution margin per customer - including co-op and margin support.
Profitability by customerSize the recovery on your own numbers
Every lever is a real efficiency in your trade spend. Drag each to match what's realistic for your business.
Where the recoverable margin comes from
Prove it on a pilot, then scale
Test on real data
Run your data through the platform in a controlled pilot and measure the outcome before any larger commitment.
Show the gain
Quantify the efficiency recovered and the ROI: measurable, tangible, on your own numbers.
Roll it out
A repeatable blueprint reduces risk and delivers consistent benefit as it scales across the business.
1% of your trade investment
pays for the platform
The rest is upside
Let's run a pilot on your numbers and show you exactly where the margin is.
Lever control: set the live defaults.
Toggle which levers show on the client's "Tune" page and set each starting magnitude - these are the defaults a prospect sees live. Same order as the deck (left/right, top to bottom). Copy config to lock it in.